TFWA Cannes: Don’t Just Exhibit. Create Obsession.

Every brand shows up in Cannes. The smart ones show up differently.

TFWA World Exhibition & Conference is the biggest date in travel retail. Spirits, beauty, F&B, fashion—everyone’s there. Which means the real challenge isn’t being present. It’s being remembered.

Here’s the truth:

Most brands pour everything into their stand—and forget the rest. But the deals? The brand love? The magic? That happens off-site.

VIP dinners. Sensory experiences. Riviera rooftops. Intimate, unforgettable moments that make your brand feel bigger, closer, and far more interesting than the booth next door.

That’s where we come in.

At Groove, we design and deliver brand experiences that cut through the noise and spark obsession. Think of us as your creative partner in crime—shaping the evenings, activations and atmospheres that people talk about long after Cannes.

• Immersive Off-Site Activations: From private beach takeovers to scent-led brand worlds, we build out-of-booth moments that seduce and convert.

• High-Impact VIP Evenings: Custom guest lists. Jaw-dropping settings. No awkward speeches. Just perfectly pitched, brand-led hospitality.

• Experience Strategy & Production: You’ve got a vision? We turn it into something tangible. No drama. All flair.

• Detail-Driven Execution: We know Cannes. We know the venues. We know how to make it look effortless—even when it’s anything but.

For brands that want more than a stand

Groove blends British strategic clarity with French sensory finesse. That means your TFWA presence won’t just look good—it’ll feel right, land impact, and create connection.