Luxury hospitality employer branding

Luxury hospitality employer branding

The brief

Redefining the employer brand to succeed in recruiting the right talent for the summer season

The challenges

  • How to make jobs the hospitality industry more attractive?
  • How to find the right talent to make the customer experience unforgettable?
  • How to generate preference for Hotel Martinez?
  • How to communicate in a more impactful way?

How we helped

  • Definition of the strategy with the HR team & the benefits offered by the hotel
  • Identification of the ideal talent profile, sought by the hotel
  • Interviews with current employees to understand their experience at the hotel
  • Writing clear & impactful messages
  • Created multichannel campaign: press releases, print/newspaper campaign, social media & a radio spot

The results

  • A successful multi-channel campaign: radio spots broadcast on Kiss FM, publication of the campaign in Nice Matin from April 1 to 4, 2022, distribution of the campaign on social networks and press releases.
  • More than 150 candidates participated in the recruitment day.
  • “A refreshing communication campaign in the luxury hospitality sector” according to popular newspaper 20 minutes.
Nice Matin Hotel Martinez