Luxury hospitality employer branding
The brief
Redefining the employer brand to succeed in recruiting the right talent for the summer season
The challenges
- How to make jobs the hospitality industry more attractive?
- How to find the right talent to make the customer experience unforgettable?
- How to generate preference for Hotel Martinez?
- How to communicate in a more impactful way?
How we helped
- Definition of the strategy with the HR team & the benefits offered by the hotel
- Identification of the ideal talent profile, sought by the hotel
- Interviews with current employees to understand their experience at the hotel
- Writing clear & impactful messages
- Created multichannel campaign: press releases, print/newspaper campaign, social media & a radio spot
The results
- A successful multi-channel campaign: radio spots broadcast on Kiss FM, publication of the campaign in Nice Matin from April 1 to 4, 2022, distribution of the campaign on social networks and press releases.
- More than 150 candidates participated in the recruitment day.
- “A refreshing communication campaign in the luxury hospitality sector” according to popular newspaper 20 minutes.
