MAPIC Cannes: Don’t Just Pitch. Perform.

At MAPIC, the future of retail is on display—but most brand engagements still feel stuck in the past.

While others rely on booth traffic and stale PowerPoints, the smartest retail brands understand this: people remember experiences, not exposés.

At Groove, we create immersive brand moments that spark curiosity, drive conversation, and fast-track trust. Whether you’re a DTC disruptor, a global developer, or a lifestyle brand launching your next concept, we make sure your presence feels forward-thinking, seamless, and seductive.

  • Off-Site Retail Activations: Transform spaces into brand playgrounds—from concept-store showcases to sensory-led pop-ups.

  • Investor & Partner Evenings: Host events that feel exclusive, polished, and perfectly in tune with your brand narrative.

  • Brand Collaborations: Want to launch a partnership or new product in Cannes? We’ll shape the moment with cultural precision and strategic edge.

Retail is evolving fast. Don’t just talk about it—embody it.

MAPIC is your stage. We help you steal the show.

Planning a Cannes activation?

We’ll help you go from seen to unforgettable.