In Cannes, everyone’s selling something. The question is—will they remember yours?

MIPCOM is where the world’s content business converges. From global streamers to bold new players, everyone’s pitching, networking, launching. It’s a marketplace of noise—and attention is the rarest currency of all.

Most brands just show up. The smart ones show off.

Because in an industry built on story and spectacle, your presence can’t be forgettable. A meeting room at the Palais doesn’t cut it. The impact happens around the official agenda—in the energy, the emotion, the unexpected.

That’s where Groove comes in.

We help entertainment brands stage Cannes like they own it.

Whether you’re unveiling a new show, courting partners, or throwing the kind of night that becomes MIPCOM legend—we turn brand ambition into atmosphere, emotion, and unforgettable experience.

• Launch Events & Show Premieres
  Private rooftops. Curated guest lists. Cinematic production. A brand-led reveal that hits different.

• VIP Dinners & Talent Moments
  Moments that feel exclusive, not exclusionary. Intimate, immersive, impeccably on-brand.

• Brand-World Takeovers
  Turn a villa, yacht, or beach into a physical extension of your IP. Design meets storytelling. Impact meets elegance.

• On-the-Ground Creative Strategy
  From concept to execution, we make Cannes seamless. So you can focus on people, not logistics.

Why Groove?

Because we speak your language—strategy, story, spectacle. And we understand how to blend British precision with French flair to create brand moments that move.