VIP Experience

NICE Airport

Nice Airport, second largest French airport after Paris CDG & Orly, asked us to redesign and rethink the loyalty experience for all members from entry level to VIP tiers. We started with a disgnostic, interviewing different audiences and tiers to understand their feedback and then created a new strategy & positionning, designed new products & propositions, to ensure the airport’s loyalty program remained at the top of its category – while improving the passenger experience!