Groove publie des guides pratiques pour les marques qui planifient des activations et des événements en France, principalement sur la Côte d’Azur et à Paris.
Pas de conseils génériques : ces articles sont écrits par une équipe qui produit des événements sur le calendrier de Cannes et de Paris chaque année. Budgets, formats, délais, et ce qu’il faut vraiment anticiper.
How Much Does a Cannes Activation Actually Cost?
What does a Cannes Lions, MIPCOM, or Film Festival activation actually cost? Real budget ranges from street activations to beach builds, from an agency that produces them every year.
The Cannes Event Calendar: How to Decide Which Markets Are Worth Your Budget
A framework for deciding which French Riviera events to prioritise, how much to spend at each, and when skipping a year is the right call.
Five Things That Go Wrong at Cannes Activations (and How to Avoid Them)
The five most common ways Cannes brand activations fail - from starting too late to having no follow-up plan. Written by an agency that has seen all of them.
How Much Does a Cannes Activation Actually Cost?
What does a Cannes Lions, MIPCOM, or Film Festival activation actually cost? Real budget ranges from street activations to beach builds, from an agency that produces them every year.
The Cannes Event Calendar: How to Decide Which Markets Are Worth Your Budget
A framework for deciding which French Riviera events to prioritise, how much to spend at each, and when skipping a year is the right call.
Five Things That Go Wrong at Cannes Activations (and How to Avoid Them)
The five most common ways Cannes brand activations fail - from starting too late to having no follow-up plan. Written by an agency that has seen all of them.
