Repositioning strategy & brand refresh to generate brand resonance

Repositioning an events company

The brief

To shake up & refresh the positioning of the brand & highlight their values: creativity, no compromise on quality & CSR.

The challenges

  • What do we want to stand for in the market?
  • How do we show that we are different, more creative and customer-focused than our competitors?
  • How can we improve our online presence and search engine rankings?

How we helped

  • Redefining their value proposition to ensure that their offer is in line with market expectations.
  • Identification of the ideal customer profile & their needs.
  • Interviews with prospects/customers
  • Redesign of the positioning according to the typology of customers, highlighting the values ​​they convey & the key factors of differentiation.
  • Creation of website content, including case studies to show how and why they are best suited to address their client’s issues.
  • Work on their communication on Corporate Social Responsibility (CSR)
  • Support on 4 tenders

The results

  • A new identity in the highly competitive events management market
  • Clear and compelling messaging
  • New website content highlighting the company’s values ​​& achievements
  • The communication of a strong CSR axis without green washing
  • 3 tenders won out of 4 generating a turnover of over 2 million euros.