How Much Does a Cannes Activation Actually Cost?
What does a Cannes Lions, MIPCOM, or Film Festival activation actually cost? Real budget ranges from street activations to beach builds, from an agency that produces them every year.
The Cannes Event Calendar: How to Decide Which Markets Are Worth Your Budget
A framework for deciding which French Riviera events to prioritise, how much to spend at each, and when skipping a year is the right call.
Five Things That Go Wrong at Cannes Activations (and How to Avoid Them)
The five most common ways Cannes brand activations fail - from starting too late to having no follow-up plan. Written by an agency that has seen all of them.
How to Brief an Experiential Agency for the First Time
What information you need before you reach out, what a good brief contains, and how to evaluate agency responses. Written honestly from the agency side.
Working with a French Agency as a US or UK Brand: What to Expect
Payment terms, VAT, the August pause, communication style - an honest guide for US and UK brands commissioning event work in France.
Brand Activation: Formats, Real Costs and What Actually Works
Practical guides for brands planning activations and events in France and across Europe. No generic advice - these articles are written by a team that produces events every year. Costs, formats, planning timelines, and what actually goes wrong.
What Can a Brand Experience Agency Do For You? A Practical Guide to the Formats
Brand experience agency is a broad term that covers a wide range of formats and capabilities. This is a guide to the main formats a brand experience agency works across, what each one is designed to do, and what separates a well-executed version from a poorly executed one.