Brand Activations in Paris: Groove's Event Calendar
Paris has one of the most diverse and internationally significant event calendars of any city in the world. Design, technology, wine and spirits, fashion, construction, retail, food, photography – across the year, every major sector has a moment when its global community converges on Paris and the city becomes the stage for the conversations that set direction for what follows.
Groove is based in Paris as well as Cannes. We produce brand activations, stand builds, event programmes, and hospitality experiences across eleven major events on the Paris calendar. Below is a brief overview of each, with links to detailed guides on what each event involves, who attends, and what a serious presence costs.
The Paris annual circuit — Where We Activate Brands:
Maison & Objet
The world's leading design and interiors trade show, two editions per year at Villepinte. Central for any brand selling into design, architecture, or premium hospitality. See our full guide.
Paris Design Week
A city-wide programme of design events running concurrently with the September Maison & Objet. Open format, press and culture driven, suits brands with a genuine design story to tell. See our full guide.
Wine Paris & Vinexpo
The world's largest wine and spirits trade event, 50,000 professionals from over 150 countries. Stand quality and parallel hospitality both matter here. See our full guide.
All4Customer
Paris's leading event for customer experience, CRM, and marketing technology. Smaller and more commercially focused than VivaTech, with an audience close to real buying decisions. See our full guide.
Viva Technology
Europe's largest startup and technology event, 165,000 visitors. Essential for technology brands and companies with a credible innovation story. See our full guide.
SIEC
France's main retail and commercial real estate event. More domestically focused than MAPIC in Cannes, suits brands with French retail expansion plans. See our full guide.
Paris Fashion Week Menswear
Men's Spring/Summer collections, global press attention, fashion and luxury industry concentrated in Paris for a week. See our full guide.
Paris Fashion Week Haute Couture
The most prestigious event in the global fashion calendar. Intimate, invitation-only activations for luxury and couture-adjacent brands. See our full guide.
Batimat
The world's leading construction and architecture trade show. Large-scale stand builds and technical brand storytelling for the built environment sector. See our full guide.
Salon du Chocolat & Pastry
The world's largest chocolate and pastry event with both trade and consumer dimensions. See our full guide.
Paris Photo
The world's leading photography art fair at the Grand Palais. Cultural prestige positioning for luxury, image-led, and heritage brands. See our full guide.
How Groove works across the Paris calendar
Being based in Paris means we approach the Paris calendar with permanent local knowledge and established supplier relationships rather than building them from scratch each time. For clients with multiple Paris activations across the year, we coordinate as a single programme with consistent supplier relationships and a coherent brand approach across events. That produces better results and better economics than treating each event as a separate project.
If you are unsure which Paris events are the right fit for your objectives and budget, start with a conversation. We will give you a straight answer rather than recommending everything on the list.