Luxury Brand Experiences During Paris Haute Couture Week.

Haute Couture Week is Paris at its most rarefied. The audience is small, the stakes are high, and every detail matters.

Groove partners with luxury brands to craft emotionally resonant, ultra-refined experiences that align with the elegance of couture itself—from private showrooms to art-driven salons and media dinners that feel editorial, not commercial.

  • Bespoke sensory environments designed with nuance

  • Talent and press-facing hospitality with absolute discretion

  • Cultural programming that builds long-term brand equity

Luxury is never loud. It’s intentional. We help you strike the perfect tone.

Need a partner for Haute Couture Week?

Let’s design something unforgettable