Fashion-Forward Brand Moments at Paris Menswear Week

Menswear Week is more than fashion—it’s energy, influence, and image. But with so many shows, the real brand-building happens between them.

Groove helps brands turn downtime into their main event. From off-schedule activations to hyper-curated afterparties, we create cultural moments that resonate with media, talent, and tastemakers.

  • Runway-adjacent spaces for private previews or collabs

  • Editorially styled events that extend your brand universe

  • VIP hosting, guest curation, and flawless logistics

It’s not just what you wear—it’s how you show up.

Want your Fashion Week moment to stand out?