Reinventing the brand & customer experience

Delivering a new brand strategy and transforming the customer experience

The brief

To differentiate the brand in a mature and hyper competitive industry: logistics. To launch and successfully bring to market a new brand.


The challenges

How to promote the brand and showcase its know-how and reputation for excellent service?
To better understand their customers and their expectations
To find a way of successfully launching their new brand


How we helped

  • Identification of the points of friction in the customer experience & e-reputation
  • Redefining their value proposition to align it with market expectations
  • Highlight what sets them apart with compelling messages.
  • Market research to better understand their typical clientele
  • Segmentation & target customers, creation of a strategy to define what would make them win in their market.
  • Definition of their brand strategy, values, standards, vision, purpose
  • Promotion via linkedin of their services & new brand

The results

  • Website traffic up 400% in 3 months vs the entire previous year
  •  Linkedin community trebled
  • Supported a tender/RFP which was won for a multi-year contract worth several million euros
  • New website content highlighting the company’s values ​​& achievements
  • A google score that went from 1/5 stars to 4.8/5
  • A new brand launched