Delivering a new brand strategy and transforming the customer experience
The brief
To differentiate the brand in a mature and hyper competitive industry: logistics. To launch and successfully bring to market a new brand.
The challenges
How to promote the brand and showcase its know-how and reputation for excellent service?
To better understand their customers and their expectations
To find a way of successfully launching their new brand
How we helped
- Identification of the points of friction in the customer experience & e-reputation
- Redefining their value proposition to align it with market expectations
- Highlight what sets them apart with compelling messages.
- Market research to better understand their typical clientele
- Segmentation & target customers, creation of a strategy to define what would make them win in their market.
- Definition of their brand strategy, values, standards, vision, purpose
- Promotion via linkedin of their services & new brand
The results
- Website traffic up 400% in 3 months vs the entire previous year
- Linkedin community trebled
- Supported a tender/RFP which was won for a multi-year contract worth several million euros
- New website content highlighting the company’s values & achievements
- A google score that went from 1/5 stars to 4.8/5
- A new brand launched